Well, I've seen multiple solutions for this. For instance, in
Qo'noS Qo'noS, one often sees sentences such as
HiltonDaq "Star Trek: The Experience" wISuchba'.
However, we also know that the starship
Enterprise is known as
'entepray', and that Captain Jean-Luc Picard is known to Klingons as
janluq pIqarD.
I don't know of any firm rules, and I'm assuming that whichever solution best achieves clarity is the most correct one. For instance, in English texts about Chinese people, one often sees their names written out in Chinese characters of some dialect, but they also include some sort of pronunciation guide (such as "溫家寶, pronounced
Wēn Jiābǎo").
Usually, I would recommend introducing the term you intend to use along with an explanation before you go on to talk about it.
Quwqa' Quwla' tlhutlh Human . vIwaHta' ; tlhorghHa' ! { Humans drink
Coca-Cola. I have tried it; it is bland! }
This works as there's no such word in known
tlhIngan Hol as
Quw(
') or
quw(
'), but be careful in case you for instance want to say "Swedish Humans eat
nötkaka." (
nötkaka being Swedish for
nut-cake) that you don't say
notqa'qa' Sop SI'verye' Human, as this could be interpreted as "Sweden-Humans eat raven-spirit." Think of some new name for
nötkaka, or describe it properly before you talk about it (
tera'ngan naHlet chab 'oH notqa'qa' { "
notqa'qa' is Terran nut pie" }. A poor example, as you'd be better off just calling it
naHlet chab and be done with it, but I hope the point comes through.
Also, I'm sure one could somehow use the verb
pong to say something like "<off-world species> call this <class of things> <proper noun>", but I'm not sure how. Also, perhaps one could say
HumanvaD pongDaj 'oH Quwqa' Quwla' (For Humans, Coca-Cola is its name) or
tera'Daq pongDaj 'oH Quwqa' Quwla' (On Terra, Coca-Cola is its name).